Adobe Digital Edge Awards: Student Celebrations

Client: Hype Collective/Adobe

A set of videos published on paid socials to advertise the 2022 Adobe Digital Edge Awards.

Working through from the initial creative, we developed a brief where our character had been brought in by Adobe to explain the awards, as they and the viewer learn more they receive gifts and other moments of celebration, culminating in a Mariarchi band serenading them.

In addition to the main 60 second ads, shorter 30 second and 10 second versions were worked up.

The videos were shot and edited by myself.