Instagram Anyway

Client: Meta

“Anyway” is Instagram’s largest global brand campaign to date, created by the New York and London-based agency Uncommon.

The campaign shifts focus from aesthetic perfection to vulnerability, urging creators to overcome self-doubt and post their passions regardless of the outcome. It features major cultural figures like Tyler the Creator and Fred Again.

I worked as online and versioning the entire video campaign, working with both the New York and London offices, pulling together edit, grade, graphics and versioning out for delivery.