Sensodyne x Jamie Oliver

Sensitivity Stories

Client: Sensodyne

For the first time, Sensodyne has appointed a celebrity chef ambassador - Jamie Oliver. He is joined by dentist Anita Sandhu, who lends expert endorsement to reinforce Sensodyne’s position as the dentist-recommended brand for sensitive teeth, combining credibility with relatable, everyday experiences.

Working from initial rushes through to final delivery, I was tasked with pulling together three separate narratives of how tooth sensitivity had affected Jamie’s experience of teeth sensitivity and how the condition once stopped him from fully enjoying the food he loves to cook and eat.

The campaign aims to increase tooth sensitivity condition awareness and brand saliency to further strengthen Sensodyne’s standing as the trusted choice for those with sensitive teeth. It brings to life the very real impact of tooth sensitivity and how Sensodyne helps people rediscover the joy of eating and drinking.